PR is a communication method that conveys your organization’s messages at the right time in the right place to the right audience. It helps the company and its public adapt mutually to each other. The proliferation of tools and technologies made it possible to measure the value of those efforts and how they align with a business’ overall mission.
PR can also be considered as the art of mastering human connections at a deep level. It is designed to cultivate the media and celebrities, who have the reach as well as credibility for telling the stories of a company. PR is focused on the news, influencing the news, receiving the news and responding to the news for a brand or product or service through the media.
Marketers use multiple tools in order to carry out public relations. Some of the key tools are:
- Media relations
- Media tours
- Special events
- Speaking engagements
- Employee relations
- Community relations
- Philanthropy and charity
Before you choose among the various tools mentioned above, you must identify your target audiences as well as the key messages you wish to share. The key messages can impact the development of PR materials and support multiple programs. Key messages provide a consistent point of view over time and across numerous PR activities, reinforcing product positioning and reaching the desired target audience.
Monitoring the market
What the public comments about a company and its products are very much important and monitoring those comments is also becoming increasingly vital with the explosion of information channels on the internet. Monitoring means
- Watching what is written and reported in traditional print
- Broadcasting media
- Keeping an eye on discussions that occurs through multiple internet outlets like forums, chat rooms, blogs and other public messaging areas
Marketers should respond as quickly as possible to wrong information and negative opinions about products as it can spin out of control very fast through the new technology channels. If they fail to correct misinformation, it can devastate the product or company’s reputation. That is why, specialized monitoring services is vital for keeping track of buzz about the company and its products.
Relation with the government
When it comes to political arena, PR Company in Delhi covers a wide range of activities that includes:
- Arranging debates
- Seminars for government leaders
- Influencing proposed legislation
- Testifying before a congressional committee
Political persons as well as government agencies engage in public relations agencies like Hospitality PR agency, at the various levels such as federal, state and local. Blocking unfavorable legislation and supporting favorable legislation is often attempted by trade associations and other types of organizations.
Connection with Social media
Before the new internet technologies that are quickly gaining global acceptance among the internet users, most PR activities involved person-to-person contact between PR officers and members of the media like journalists and TV news reporters. But nowadays, modern internet technologies such as blogs, discussion forums, RSS feeds, and podcasting and search engine optimization are becoming new media outlets in their own right.